Ceteryx for Marketing Teams
A trusted data brain
for acquisition, retention, and LTV
Connect ads, CRM, web/app, and commerce into one reliable model. Attribute real impact, predict outcomes, and activate the next best action, without guesswork.
Why Marketing Teams
Should Leverage AI
AI turns scattered signals into clear moves, so every dollar and message works harder.
Experiments & Creative Insights
Executive Growth Overview
Real-time alerts
Ask Data (Private GPT)
Learn how Ceteryx
helps Marketing Teams
: See how Ceteryx turns scattered marketing signals into outcomes through four layers: a unified data foundation, measurement & mix intelligence, real-time activation, and a secure GPT workspace, stood up fast.
UNIFIED MARKETING DATA FOUNDATION
Every signal, one reliable model
Bring ads, CRM, web/app events, and commerce into a shared semantic layer so everyone works from the same numbers.
- Connect platforms and resolve IDs into a privacy-safe Customer 360.
- Standardize KPIs once (spend, CAC, ROAS, CLV, retention).
- Power dashboards and activation from the very same model.
MEASUREMENT & BUDGET INTELLIGENCE
Fast and easy real-time intelligence
Blend attribution, lightweight mix modeling, and experiment readouts to guide daily budget shifts.
- Journey paths with deduped conversions and assists
- Saturation curves show where the next dollar performs best.
- “Move $X from A → B” recommendations with expected impact.
REAL-TIME ACTIVATION & PERSONALIZATION
Deliver the next best action, everywhere
Stream events and model scores to target offers across ads, email, push, and onsite.
- Always-fresh scores: propensity, churn risk, predicted CLV.
- Onboarding, cross-sell, and win-back flows orchestrated end-to-end.
- Guardrails for frequency, margin, inventory, and privacy.
PRIVATE GPT FOR MARKETING
Create, brief, and analyze, securely
A brand-safe workspace grounded in your data and guidelines to accelerate creative and insight.
- Natural-language questions on governed metrics.
- On-brand briefs and copy variants tied to segments and catalog.
- Role-based access, PII masking, and full audit trails.
Make every campaign smarter with AI-ready data
Unify marketing data, measure true lift, and trigger next-best actions across channels.
